Four rules for building your platform…



My Four Rules for Building Your Platform

If you have thirty minutes to watch the video below (also, here), you’ll see that I give you four lessons.

  1. Always be helpful.
  2. Focus your attention on others.
  3. Go where others won’t go.
  4. Make your clients the hero (not you)

It’s my talk from Saturday morning, at WordCamp Orange County.

I hope you like it. If you do, I’d love to have you leave me some comments about your favorite part.

Also, if you have any questions, ask them in the comments and I’ll try to circle back with answers.

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  • mhdoc

    The timing made this especially useful for me.

  • Mitch Jackson (@mitchjackson)

    Enjoy listening to your presentation very much. Outstanding message. Bummed the video slid up towards the ceiling :-)

    • chrislema

      Not sure what you mean about the video? It looked fine when I watched it. When did it slide up?

      • ➟ Matt Steele (@mattsteeele)

        Excellent video, Chris. Thanks for sharing!

        I think Mitch is referring to what happens when you try to enter full-screen. The video container doesn’t resize, thus giving the illusion that the camera is tilted up to the left.

        I’m not sure without getting into the code what the exact issue is, but one difference between the VideoPress site and here would be that the video is wrapped in a tag with the video container itself being an ; whereas on the VideoPress site each video is an with a parent container.

        Perhaps it has something to do with using a shortcode in the WYSWIG editor vs. a direct embed? I’m not sure exactly. It’ll take some tinkering.

        ( VideoPress site: ( )

        • chrislema

          Normally I don’t embed from that site – I pull the video down and embed from my own spots where I store video. When I fix that, it will be better.

  • Bridget Willard

    I enjoyed it immensely. Thank you for your time.

  • Todrick

    Hey Chris, I love this presentation. My favorite points were numbers 2 and 3. This has been really helpful, thank you!

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