# Pricing advice for freelancers
*Published: 2015-05-20*
*Tags: agency-advice, business-advice, product-work*
*Source: https://chrislema.com/pricing-advice-for-freelancers*
---Last year I spoke about pricing to a ton of folks in Miami. It was a fun session where I shared several insights on pricing for freelancers.

I also spoke in a tandem session with my buddy Steve last year on pricing, at [WordCamp Chicago](https://wordpress.tv/2014/07/03/steve-zehngut-and-chris-lema-are-you-ready-to-learn-a-bit-about-pricing/).

And of course I've written about pricing from [the perspective of product pricing](http://www.amazon.com/Price-Right-Chris-Lema-ebook/dp/B00HNR1QKQ/ref=la_B0077Q0QXG_1_3?tag=chrlemsit-20).

But all of that was last year. And we're in a new year. So, when my good friends from [iThemes](https://chrislema.com/Toolkit) invited me to share with them some new insights for a recent webinar, I jumped at the chance.

In this 45 minute video, I'll cover the following:

- Why value based pricing is really hard (to begin with)
- How positioning can help clients understand what they're really paying for
- A truth that will help you significantly, both in shaping your role and in closing deals
- Skipping the mistake most people make when articulating their price
- The hardest thing to do when it comes to preparing for the pricing conversation
- A tip that most of us forget when we're talking with prospects

[My slides are also available here.](https://www.slideshare.net/cflema/pricing-webinar-ithemes)

### Here's My Pricing Advice for Freelancers

Want specific advice for your situation? I answer questions directly (where you pay by the minute) on [Clarity.fm](https://clarity.fm/chrislema) - a really cool service you should check out (not just for me), if you've never heard of it.