Thank you so much for signing up for my upcoming “Rainmaker Secrets” course. Before I wrap it up and launch it, I wanted to send you a couple of tips that I often find get in the way of people making the best use of Rainmaker.
Now, to be clear, these may not always jibe with how you think or how you’ve arrived at Rainmaker. I get that.
Also, I’m not on staff with Rainmaker Digital – so these tips aren’t theirs. They’re mine – driven from my own use of the platform.
Anyway, here’s the first tip (four total coming your way on Mondays).
Tip One: Keep Things Simple
I’ll be honest – most of the people that I help (thru my online Clarity consulting) are trying to make things way more complicated than they need to be.
You know why they do this? Because they’re trying to copy someone else’s system. If you’re like them, you’ve likely purchased something (some product, some service) from someone with an amazing solution. And now you want to recreate what they’ve done in Rainmaker.
So begins the frustration as you discover that what you experienced doesn’t fit perfectly with Rainmaker (or any system).
I’ll let you in on another secret, as I have been the architect of some fairly large solutions for huge brands like Ford, Disney, and American Express. None of those were completed by one or two people in one or two weeks. They spent hundreds of thousands of dollars on those sites.
And if you think it’s only brands that size that spend that kind of money, I’ve worked with book authors who have spent more than $50,000 on their sites, and again – months.
I’m telling you this because everyone wants to build the next Amazon, Facebook, or personality site (http://www.marieforleo.com/). But those sites took tons of time and money and aren’t the product of a solution like Rainmaker.
I’m not only a solution architect, I’m also a client
You might be thinking, who is this guy to tell me I can’t have my cake and eat it too? I’m a guy that generates a real and substantial income from a part-time effort blogging, while also generating revenue from courses and consulting. All of it using Rainmaker. And I don’t even leverage all the features.
The other day I launched a new course (http://chrislema.com/tell-better-stories/) on storytelling and I’ll be honest – all I did was create a single page, protect it with a membership level (and product), and make each link pop up a modal video screen.
It took 2 days to record the videos and launch the site on Rainmaker. No LMS. Not a lot of bells and whistles. No complex on-boarding or up sells or one-time offers.
And the fast revenue was the perfect feedback I wanted. People wanted the content more than they needed the fancy bells and whistles.
I’m not saying you can’t use all the features. I’m saying, focus on the core value proposition more than the complex paths to get people to sign up. When the product is right for your customers, and you get the word out (I spent $75 on Facebook ads to help), you don’t need tons of fancy features.
Anyway, that’s the first tip – keep things super simple.