In the last tip, I told you to keep things simple. I don’t know if you liked that tip or it frustrated you. I’ve talked to both kinds of folks who either a) want to custom design a super fancy on boarding process, and b) love to keep it as simple as possible. Of course most of us land somewhere in the middle.
Today I’m going to tell you the second most important tip I know, when it comes to using the Rainmaker platform. Again, you might love or hate it. But it works for me, and that’s why I’m sharing it with you.
This week’s tip
Use Rainmaker as your base – where you publish your content and protect it (if you’re using membership groups). Then use other solutions to solve other problems. Rainmaker doesn’t have to solve every single problem for you.
Now, before you tell me that Rainmaker told you it would do everything for you, let me clarify what I’m talking about.
I’m not suggesting that you use LeadPages or Clickfunnels. I’m talking about adding Zapier and a CRM until a fully-baked solution appears.
Aside / Rant
Before I continue with this tip, can I share with you an insight that I think most people miss? I’ve been building software products (particularly for enterprise organizations) for 21 years. And in that time I’ve seen this dynamic happen tons of times.
You buy a tool. It’s what it is – a tool. You hope it’s going to do everything under the sun for you. Then you realize that it won’t. But you’re attached to it, so you start using it, but you hear of another tool. So you buy it, hoping that it will do everything. But it doesn’t. But you’re attached to it, so you kind of use it, as you hear of another tool. Which you buy, hoping it will do everything. Rinse and repeat.
You’re wasting money. Ridiculous amounts of it. And time. These are tools. Nothing more, nothing less.
The folks who win, when you dig into what they’re doing, rarely have complex systems with 12 tools all connected together. They do one or two things well and then drive it forward to get their results.
Don’t overcomplicate things (which was last week’s tip).
You need a landing page, use what you have. It’s the copy that converts. Focus on that. And even then, focus on the headline. You don’t need to buy an entire suite for just landing pages. Even if you have 10 products (which most people don’t).
Back to this week’s tip
So what I’m talking about is that I combine Zapier and a CRM with Rainmaker to get the most of what I can from what’s going on with my site.
Here’s an example of what I do.
1. I connect my comments to Zapier and then to my CRM. I create a user in my CRM for every comment and give them a single point. Every six months, I eliminate those folks with less than 5 points (low commenters). But this way I can see who’s really engaged on my site.
2. I have Zapier monitor my Stripe account and then push stuff to my CRM.By having Zapier monitor what charges come in, I can see what people are buying from my Rainmaker site, and I can give them points in my CRM for it. I can also trigger fancier emails until Rainmaker’s total solution arrives.
3. I use Zapier’s connection to Lob to send postcards. Again, I’m not asking Rainmaker to do everything for me. I can use it to be my base, and then use Zapier to connect new customers to Lob (where appropriate) so that I can send them a postcard.
As you can see, there’s a lot I can do outside of Rainmaker – even when it’s my base.
But my goal is always the same – to drive a tighter relationship with my customers and to build the trust that allows me to generate the level of revenue that let’s me do what I want. I don’t force Rainmaker to be everything for me. It’s my content hub and then I can go from there.