While I’ll go into ebook stuff in the course I’ll be launching soon (along with membership stuff and courses), I thought I would talk about it today since it’s such a key part of my segment identification strategy.
Did I just throw you? Did you think I was going to say it’s a key way I generate revenue on the site? Because it’s not.
In fact, and this may cause you to wonder if it’s worth taking my course at all, a majority of my monthly revenue doesn’t come from my site. While it’s true that the site makes me money (almost exactly 6 figures a year), it does something far more valuable to me – it develops trust and rapport and qualifies the customers I work with offline.
And that’s where my eBook strategy comes in. The topics on my eBooks aren’t exactly the same as the content on the site. I write about WordPress and plugins and membership sites on the blog. I write about management and leadership and pricing in most of the eBooks.
So why would I do that? Because it helps me distinguish between people who are looking at their own situations and business context differently than just “which is the right plugin for me?”
The moment someone spends $15, they’ve told me two things:
- They’re willing to part with money. That’s a big deal since so much of my site traffic doesn’t directly spend with me.
- They’re looking for more help than low-level technical recommendations.
When I know these things, I can score them (I talked about Zapier and integration with my CRM in the last tip) differently and monitor their interactions on the site to help qualify them for my offline coaching and consulting.
So my suggestion to you is to use your Rainmaker site to help you not only make money online but also to help you segment your audience so that you know who you might be able to make money from offline.
It’s been very productive for me.