Just the other day, I wrote about how you could leverage scarcity to help you get products defined and launched. Today, in an #innochat (twitter chat session on innovation), we covered the same topic. Here’s my quick summary.
[<a href="http://storify.com/chrislema/scarcity-and-innovation" target="_blank">View the story "Scarcity & Innovation" on Storify</a>]
Scarcity is a good sales tactic but only if it is true scarcity. Customers don't take kindly to manufactured scarcity.
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