Thank you. And stop using the word “just”
Today marks a nice milestone for my personal blog. But for you the lesson is different. It's a simple request really. Stop using the word "just."
How do you name your product?
As I look at products in the WordPress space, I wonder if it's time to move past purely descriptive names. So I ask: How do you name your product?
The product challenge you’re facing isn’t what you think it is
I know what most people think their product challenge is. And they have it all wrong. It's not what they think it is. In fact, it's really different.
Do you know how to tell people what you do for a living?
It's a question I get asked a lot. You probably do to. People want to know what you do for a living. Here's my question to you. Do you have a good answer?
Worried about CSS? Check out CSS Hero
If you've not heard of CSS Hero, you need to know about it - right now! It's so cool. Here's a quick video for you.
The right way to sell yourself
When people encourage you to blog, for you or your company, the question pops up? How often to pitch. Here's the right way to sell yourself, in my opinion.
Progressive Profiling: Have you started this yet?
If you were thinking that progressive profiling was only for enterprise customers, then I want you to reconsider. I've just used it on my contact form. Here's how you can do it too!
Putting Segmentation and Pricing Together
Two days ago I wrote about segmentation. Yesterday about value-based pricing. Today I'm bringing segmentation and pricing together.
This is not the definition of value based pricing
A lot of people talk about it, but from what I hear, they're getting the definition of value based pricing wrong.
If you think you don’t need segmentation, you’re wrong.
I'll be honest with you, too many people think they don't need segmentation homework. They want to work on other things. And they're wrong. Completely.