What is eCommerce Customer Segmentation? Customer segmentation is the opposite of treating everyone the same – which is how most companies that do mass marketing work. When I was growing up, everyone saw the same commercial for the same product and we all wanted the same things. In those days, communicating was expensive, and only available […]
Search Results for: segmentation
Two days ago I wrote about segmentation. Yesterday about value-based pricing. Today I’m bringing segmentation and pricing together.
I’ll be honest with you, too many people think they don’t need segmentation homework. They want to work on other things. And they’re wrong. Completely.
How do I get free users to subscribe? It’s a question I hear a lot. Just about every time I get into a conversation about membership sites. But before we get into the answer to that, we need to back up just a bit. Increasing your conversion rates is a fantastic topic. It’s what we’ll […]
Over the course of the last several months I’ve been building this course to share with you my insights on how I use the Rainmaker platform to power my business. I don’t have a website for my business. My business is my website. And that’s a critical distinction that you may notice is true about […]
Most of my conversations about Infusionsoft end up sounding exactly the same. And it’s not the fault of InfusionSoft. Ever talk to someone about Infusionsoft? If you’re anything like me, you now know that there are only two kinds of people in the world – people who haven’t tried Infusionsoft yet, or people who feel […]
Eighteen months ago… Eighteen months ago I discovered this plugin that was a page builder for WordPress – from a long list of solutions I’d tried. I was writing a comparison post in October of 2014 and frankly, I’d never heard of Beaver Builder. A month later, I was sitting in the offices of GoDaddy talking […]
Some context for the discussion A couple months ago I started work on a website that will soon launch. The reality is that much of the time on the project has been spent on discussion – determining the right solutions to the right problems and a design that will deliver the right results. Mind you, when I […]
Want to know my secrets? Someone the other day wanted to know all my secrets, on how I use Rainmaker to build a six-figure side income. So I’ve obliged and have created the course just for you. The course has everything you need to know, with detailed video walkthrus of exactly what I use and how […]
Here are three reasons that the upcoming Ninja Forms bundle makes perfect sense. For the right customers – it’s a no brainer.
In the last of five emails to my team at Crowd Favorite, I cover the concept of the perfect client and how we go about finding them.
When people encourage you to blog, for you or your company, the question pops up? How often to pitch. Here’s the right way to sell yourself, in my opinion.