Motivational Segmentation
The other day I wrote an ebook about motivational segmentation. It wasn't called that, because, seriously, who would choose to read something with that title. Instead, I called the eBook, Grow Your Coaching Practice 8X With One Single Sales Strategy. ...
Embracing Segmentation
What is Customer Segmentation? Customer segmentation is the opposite of treating everyone the same—which is how most companies that do mass marketing work. When I was growing up, everyone saw the same commercial for the same product and we all ...
Putting Segmentation and Pricing Together
Two days ago I wrote about segmentation. Yesterday about value-based pricing. Today I'm bringing segmentation and pricing together.
If you think you don’t need segmentation, you’re wrong.
I'll be honest with you, too many people think they don't need segmentation homework. They want to work on other things. And they're wrong. Completely.
Creating a “How to work with me” Guide
Not Everyone Knows How To Work With You When you're adding new people to your team, they're stepping into a team dynamic and starting to work with a bunch of people they have no history with. In other words, they ...
Three BFCM Promotion Tips
Are You Offering BFCM Discounts This Year? If you're doing a BFCM promotion this year, and trust me just about everyone is, I thought I would jot down three BFCM promotion tips that might help you. Why? Because I think ...
How To Choose the Right WordPress CRM
A Real Comparison Starts with Comparison Criteria I want to help you choose the right WordPress CRM but in this post I won't be telling you which one is right for you. The focus of this article is to simply ...
What Do You Do After You Segment Your Market?
Segmentation is everything I mentioned it yesterday. And segmenting your market is so important that I write a lot about it. The old way of pitching products – “we're for everyone” – just doesn't work anymore. I've spent time talking ...
Autonami is a WooCommerce Marketing Automation CRM
Have you heard of Autonami? There's a chance that you haven't heard of Autonami, brought to you by the same folks as WooFunnels, which I told you about the other day (and their special offer). I've written before about marketing ...