Search Results for segmentation

Embracing Segmentation

embracing segmentation

What is Customer Segmentation? Customer segmentation is the opposite of treating everyone the same—which is how most companies that do mass marketing work. When I was growing up, everyone saw the same commercial for the same product and we all…

Three BFCM Promotion Tips

Three BFCM Promotion Tips

Are You Offering BFCM Discounts This Year? If you’re doing a BFCM promotion this year, and trust me just about everyone is, I thought I would jot down three BFCM promotion tips that might help you. Why? Because I think…