What is eCommerce Customer Segmentation? Customer segmentation is the opposite of treating everyone the same—which is how most companies that do mass marketing work. When I was growing up, everyone saw the same commercial for the same product and we…
Two days ago I wrote about segmentation. Yesterday about value-based pricing. Today I'm bringing segmentation and pricing together.
I'll be honest with you, too many people think they don't need segmentation homework. They want to work on other things. And they're wrong. Completely.
My Version of the Story Starts in 2016 I left Crowd Favorite at the start of 2016. We'd just had a major health scare where my wife was bleeding internally and we had to rush to an ER (where things…
Every now and then I read an article that I wish I wrote. The other day I read one on email personalization. It's not the words or even the ideas. It's the depth on such an important topic. I have…
What is the reciprocity principle? If you've never heard of the reciprocity principle, you've surely experienced it. If I say to you, “thank you,” what are you going to say back? If I pay you a compliment, like, “I love…
Always Pay Attention to WooCommerce Security Whether you're a freelancer building WooCommerce stores, a merchant running a WooCommerce store, or an agency helping WooCommerce stores manage their stores – there's nothing that stresses you out as much as when you…
How do I get free users to subscribe? It's a question I hear a lot. Just about every time I get into a conversation about membership sites. But before we get into the answer to that, we need to back…
Most of my conversations about Infusionsoft end up sounding exactly the same. And it's not the fault of InfusionSoft. Have you ever talked to someone about Infusionsoft? If you're anything like me, you now know that there are only two…
