What is Customer Segmentation? Customer segmentation is the opposite of treating everyone the same—which is how most companies that do mass marketing work. When I was growing up, everyone saw the same commercial for the same product and we all…
Not Everyone Knows How To Work With You When you’re adding new people to your team, they’re stepping into a team dynamic and starting to work with a bunch of people they have no history with. In other words, they…
Are You Offering BFCM Discounts This Year? If you’re doing a BFCM promotion this year, and trust me just about everyone is, I thought I would jot down three BFCM promotion tips that might help you. Why? Because I think…
A Real Comparison Starts with Comparison Criteria I want to help you choose the right WordPress CRM but in this post I won’t be telling you which one is right for you. The focus of this article is to simply…
Segmentation is everything I mentioned it yesterday. And segmenting your market is so important that I write a lot about it. The old way of pitching products – “we’re for everyone” – just doesn’t work anymore. I’ve spent time talking…
Have you heard of Autonami? There’s a chance that you haven’t heard of Autonami, brought to you by the same folks as WooFunnels, which I told you about the other day (and their special offer). I’ve written before about marketing…
My Version of the Story Starts in 2016 I left Crowd Favorite at the start of 2016. We’d just had a major health scare where my wife was bleeding internally and we had to rush to an ER (where things…