What is eCommerce Customer Segmentation? Customer segmentation is the opposite of treating everyone the same – which is how most companies that do mass marketing work. When I was growing up, everyone saw the same commercial for the same product and we all wanted the same things. In those days, communicating was expensive, and only available […]
Search Results for: segmentation
Putting Segmentation and Pricing Together
Two days ago I wrote about segmentation. Yesterday about value-based pricing. Today I’m bringing segmentation and pricing together.
If you think you don't need segmentation, you're wrong.
I’ll be honest with you, too many people think they don’t need segmentation homework. They want to work on other things. And they’re wrong. Completely.
How do I get free users to subscribe to paid memberships?
How do I get free users to subscribe? It’s a question I hear a lot. Just about every time I get into a conversation about membership sites. But before we get into the answer to that, we need to back up just a bit. Increasing your conversion rates is a fantastic topic. It’s what we’ll […]
My Rainmaker Secrets Course
Over the course of the last several months I’ve been building this course to share with you my insights on how I use the Rainmaker platform to power my business. I don’t have a website for my business. My business is my website. And that’s a critical distinction that you may notice is true about […]
Why I recommend ConvertKit to Infusionsoft users
Most of my conversations about Infusionsoft end up sounding exactly the same. And it’s not the fault of InfusionSoft. Ever talk to someone about Infusionsoft? If you’re anything like me, you now know that there are only two kinds of people in the world – people who haven’t tried Infusionsoft yet, or people who feel […]
What are product onramps?
Eighteen months ago… Eighteen months ago I discovered this plugin that was a page builder for WordPress – from a long list of solutions I’d tried. I was writing a comparison post in October of 2014 and frankly, I’d never heard of Beaver Builder. A month later, I was sitting in the offices of GoDaddy talking […]
A drag and drop WordPress Page Builder – Good or Bad?
Some context for the discussion A couple months ago I started work on a website that will soon launch. The reality is that much of the time on the project has been spent on discussion – determining the right solutions to the right problems and a design that will deliver the right results. Mind you, when I […]
My Secrets – Rainmaker Course
Want to know my secrets? Someone the other day wanted to know all my secrets, on how I use Rainmaker to build a six-figure side income. So I’ve obliged and have created the course just for you. The course has everything you need to know, with detailed video walkthrus of exactly what I use and how […]
Why the Ninja Forms bundle makes sense
Here are three reasons that the upcoming Ninja Forms bundle makes perfect sense. For the right customers – it’s a no brainer.
Developers: Finding the Perfect Client
In the last of five emails to my team at Crowd Favorite, I cover the concept of the perfect client and how we go about finding them.
The right way to sell yourself
When people encourage you to blog, for you or your company, the question pops up? How often to pitch. Here’s the right way to sell yourself, in my opinion.
-
People don’t fully grasp how strategic Chris is. I love that about him and count on it all the time.
Karim Marucchi -
Chris often breaks paradigms and has me rethinking the way I approach my business.
Jeff Zinn -
Chris always gives me something to think about – a new lens through which to examine my business.
Lucy Beer -
Chris’s advice has helped me to make better decisions about my business, and manage my clients better.
Natalie MacLees -
Chris has been a source of wisdom and insight in business and product strategy, startups, entrepreneurship, and more.
Austin Gunter -
Chris is one of those rare people who can take a difficult subject and make it easy to learn and remember.
Dave Jesch -
Chris has a heart of gold and is willing to reach out and help. He has helped me in several ways both in WordPress coding and consulting with me on my business. He has been a blessing in my life and look forward to a long friendship with him.
Gregg Franklin -
Chris Lema always drops knowledge bombs that makes me think about how I can evolve my WordPress-powered business. Even more valuable is that he does it in a way that makes drastic change seem achievable.
Chris Ford -
Whether it's product strategy or a question about which plugin to use, I know Chris will get me an answer faster than anyone else.
Steve Zehngut -
Chris is a great mentor, instructor and friend. He fills all these roles with a down to earth style and ease that actually encourages you to believe that success is within your grasp.
Alex Vasquez