Anatomy of a Comparison Post


To date, I've written 7 different comparison posts where I've evaluated WordPress plugins or themes. In case you missed any of them, here's the list:

I've also created a visual decision guide for choosing a WordPress membership plugin, which wasn't a comparison post, but did compare many of them.

Comparison Posts are Work

Comparison posts take time and cost money (I never ask for free products, so I own licenses of everything I compare). But that's not been the hardest thing about writing them. And if you're a guesser, it's also not the fact that while some people will appreciate it, others will go to crazy lengths to highlight that you don't know what you're talking about.

No, the real challenge has been trying to come up with a framework so that I step into each comparison in the same way, with an approach that will make these posts easy to read. Yesterday, in writing the seventh (on eLearning options), I realized that I had figured it out. I had a framework – a clean and simple way that would work for me, regularly, to use as I create comparison posts.

So I did what I do when I figure something out. I write about it and/or draw it out.

Introducing My Anatomy of a Comparison Post Infographic

Anatomy of a Comparison Post

Clicking on the image will make it larger. But still not full size. To do that, you'd need to click first, and then right click to save (or open in a new window). But you can also download the PDF version here.


This post may contain affiliate links. If you click on them and make a purchase, I'll get a commission, at no cost to you.

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Chris Lema
Chris Lema has been working with WordPress since 2005. Over the years he's been a blogger, a speaker at WordCamps, a coach for WordPress product companies, and the founder of the conference for WordPress business owners, called CaboPress. Today he's the VP of Products at Liquid Web, where he manages the world's first managed platform for WooCommerce stores.

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