Chris Lema has been working with WordPress since 2005. Over the years he's been a blogger, a speaker at WordCamps, a coach for WordPress product companies, and the founder of the conference for WordPress business owners, called CaboPress. Today he's the VP of Products at Liquid Web, where he manages the world's first managed platform for WooCommerce stores.
Learning on your own dime can get costly I will never know who deserves the credit for this quote, but it's one of my favorites: You must learn from the mistakes of others. You will never live long enough to…
Is anonymous personalization an oxymoron? Anonymous personalization sounds crazy. Most of our approach to personalization comes after we identify someone. So how can you do it when a website visitor is anonymous? Before I get into it, let me ask…
How often should you blog? You know what people say, publish more often and your traffic goes up. But is there any research to suggest it's actually true? HubSpot, looking at more than 13,000 companies and their blogs, determined that,…
This is all I ever wanted from Gutenberg You may recall a few weeks ago when I wrote about dynamic content – using some conditional logic and a plugin (if-so). But then I told you about my holy grail of…
Writing difficult emails is a skill worth developing. Sometimes it can feel like writing difficult emails is a full-time job. Every week it seems like I have an opportunity to write a difficult email. At least once. As I talked…
I knew I was going to use WooCommerce. The challenge I did have, however, was that the standard WooCommerce approach defaults initial routing to a classic Products Page - which, for my needs, was useless. Here's what I did.
WooCommerce continues to Grow In the early years of WooCommerce, folks would characterize it as a solution for tiny stores. Great if you had a blog and wanted to add a store to it – since both your blog and…
Whether you build a membership or subscription solution is up to you. But it's important to know the difference. Memberships and Subscriptions If you've ever wanted to buy pounds of quinoa at ridiculously low prices, you've likely considered a Costco membership.…
What is a productized service? When you build B2B SaaS products, your clients often come to you with the same requests, over and over. Each one, individually, sounds like professional services. But after hearing them often enough, I began to…
