Chris Lema

Chris Lema

Chris Lema has been working with WordPress since 2005. Over the years he's been a blogger, a speaker at WordCamps, a coach for WordPress product companies, and the founder of the conference for WordPress business owners, called CaboPress. Today he's the VP of Products at Liquid Web, where he manages the world's first managed platform for WooCommerce stores.

Embracing Segmentation

embracing segmentation

What is Customer Segmentation? Customer segmentation is the opposite of treating everyone the same—which is how most companies that do mass marketing work. When I was growing up, everyone saw the same commercial for the same product and we all…

Make More Money Selling Your Online Course

Make More Money Selling Your Online Course

Making More Money Means More The other day I showed you how to sell your online course. That was a long post about your landing page and the 20 different sections to strongly consider including. But if you want to…

The Anti-Pitch

the anti-pitch

“Dad, you’re crazy.” My daughter is a high school senior and interested in more than one boy. One appeared today and they had a chat. Tonight at dinner I asked if she was going to text him and maybe set…

Great Introductions

The Art of a Great Introduction The other day I wrote a tweet about generosity. A way to be generous without spending a penny. It was all about networking and great introductions. Why are Introductions So Critical? When you introduce…

Mini Habits & Repetition

Mini Habits & Repetition

The first time my wife walked into my office crying, I knew two things. First, I knew something bad had happened (like she’d made some mistake she felt awful about). Second, I knew that adding my own emotions wouldn’t help…

Using FluentCRM with Uncanny Automator

Using FluentCRM with Uncanny Automator

There are multiple WordPress CRM solutions out there (Autonami, Groundhogg, Jetpack CRM, and FluentCRM). The two I like for their visual automation platforms are Autonami and FluentCRM, and as you’ve seen lately, I’ve been digging deeper into FluentCRM. Today I…

Selling Your Online Course

selling your online course

Have You Built Your Sales Page Yet? If you are focused on selling your online course one of the final things you have to do before launch is create your sales page. Late last year I discovered a sales page…