Chris Lema

How Much Should a WooCommerce Store Cost?

A few years ago I wrote a blog post for WooCommerce where I shared an approach for agencies on how to price the work of building a WooCommerce store. In that post I didn't give anyone an answer. I was ...

Are You Learning The Wrong Lesson?

That Time I Got Caught Shoplifting I had a tiny allowance growing up. It's not like I needed the money for anything. I'm talking about pre-driving age. So the money was just for fun stuff and snacks. But I felt ...

SMS Marketing Automation, WooCommerce & Omnisend

We all get text messages all the time. The same is true with email. The difference is that we open text messages more often. So today I wanted to write a bit about SMS marketing automation and how to leverage ...

Three Little Tweaks To Convert More Customers

When you want to convert more customers sometimes you need a big, brand new strategy. But what if you could drive greater conversions with a few little tweaks? Today I want to share three little tweaks that will convert more ...

How To Write a Comparison Post

Writing a Comparison Post A bit ago I told you there were some pages missing from your website – especially if you were selling products. These “VS” pages are the comparisons between your product and all the rest out there ...

Creating Your Own Event

In 2013 I Created CaboPress A few years ago I wrote about the strategy behind my CaboPress conference. And then I reviewed the results of these strategies. Tonight I got home from running the first version of the Skip the ...

On Lifetime Licenses

Today I bought a lifetime license to Infinity. If you use Asana, Trello, Notion, or Airtable, then Infinity will likely feel somewhat similar. One of the differences is that I could buy a lifetime license for 15 people for a ...

Six Different Platforms for Your Next Online Course

Let's assume that you've decided to create your next online course and are looking to choose the right platform. If you haven't read my 8 part series on online courses, you'd likely want to start there. Who should build an ...

Brainstorming the Right Way

I'm running a new conference this week, called Skip the Grind. It's a specific kind of conference, called a brainstorming conference. I've wanted to do it for years but finally set it up for 2020 and then had to push ...

Thinking about WooCommerce Checkout Pages

There are a ton of ways to improve your WooCommerce checkout pages. I've mentioned several before when talking about checkout solutions, payment solutions and even post-purchase solutions. You can adjust the fields in your checkout: Checkout Field Editor  Checkout Field ...