Do You Have a First Party Data Strategy?
You've likely heard that third party cookies are going to die, right? Look, I know it's Friday night. I'm already at a resort for this weekend because it's my 17th anniversary with my wife. So what am I doing writing ...
Why Is Someone Paying You?
Have I ever told you about my first job? When I was in high school, maybe the summer after my freshman year, I got a job at Temp Power. It was one of those jobs not exactly designed for high ...
Reusable Blocks in WordPress – Another Gutenberg Win
We're six months into me using Gutenberg daily I can't tell you how much of a fan I am of Gutenberg these days. It's crazy, as I keep finding things I really enjoy. Today I want to tell you about ...
Quiz Creation in WordPress
Can't I just use a form builder? Most people, when we're talking about building a WordPress quiz, just tell me they'll do the work in whatever form builder they already own. And you know that the modern form builders for ...
Using WooCommerce for Agencies: Accepting Deposits
He made two fantastic offers! The conversation I was in the other day was fantastic. The goal of our conversation was just to meet and introduce ourselves to each other. But in the course of 30 minutes I was impressed ...
Leveraging Multiple Price Points
The challenge with talking about pricing (and especially multiple price points) is that the conversation comes in the middle of a much larger discussion on product design. By the time you've built a new feature and want to know how ...
WordPress Membership Sites – The Myth of Passive Income
If you've been told that WordPress membership sites are an easy avenue for recurring revenue, somebody lied to you. They take work.
If I Wanted a New House… (tips for product owners)
Everyone wants more leads and sales, including product owners Today I wanted to share some tips for product owners who are looking for more leads and more sales. That really should be every product owner out there, right? To do ...
When Experience Betrays Us
Can we talk about expertise for a second? In fact, more specifically, I’d like to talk about the problem with expertise. There is some great research by Gary Klein, which he shares in his book The Power of Intuition. It's ...
Are You Building a Product for a Non-Existent Customer?
The conversation that was really hard to have The developer walked up to me at a technical conference and wanted to pitch me on their new product idea. If you're building a product, especially in the WordPress space, I'm happy ...