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What is your Brand Essence?

If you had to distill your reason for doing what you do down to two or three words, could you? Every day I work with individuals who think brand management is only for the big corporations. These folks are dedicated…
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8 out of 10 employees are waiting

It's a horrible thing, but maybe you already know that. When employees were asked if they could answer positively that they felt like their job provided them a regular opportunity to work from their strengths (and passions), only 2 out…
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Are you in the Strength 20%?

This isn't about performance. Instead it's about passion. Marcus Buckingham's research suggests that only 2 out of 10 people can agree with the statement, "People recognize what I do well and push me to become better and better at it." Are you in the 20% that agree?
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