As two churches have begun exploring a merger potential, I've been helping and taking notes.
Some stories just don't belong together. And when you try to combine them, they get ruined. How many stories will you live in?
More and more, people are ignoring the deluge of marketing that you may be investing in. What will you do about it?
Today, a person with a thousand followers on Twitter or Facebook can re-define your brand message in no time flat.