Can you calculate your Feature ROI? We were sitting on the campus of the University of Miami several years ago. It was the perfect chance for me to ask the same question to something like 40 different product owners. It…
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If you've heard of Jetpack, you either love it or hate it In the early days of Jetpack, many of the folks I know thought it could be helpful. Then, it got bigger and bulkier and most folks thought it…
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What is the Sunk Cost Fallacy? If you've never heard of the Sunk Cost Fallacy, you've surely lived it. Here's how behavioraleconomics.com talks about it, “Individuals commit the sunk cost fallacy when they continue a behavior or endeavor as a…
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Each week I tell you what's happened in the world of eCommerce – and specifically WooCommerce. Last week WooCommerce rolled out their latest (minor) release, 5.0 and you can read about the entire release on their blog. That's it. That's…
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Is anyone ever happy with their website copy? I knew, when I titled this article, that we could all start together in the same place. No one feels like their website copy is good enough. Right? But feeling cruddy or…
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I hear this question weekly This past week I was on a call with a partner of ours and one of his clients. If you don't recall, I work as the VP of Products at Nexcess – a hosting company.…
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Have you heard of Fathom Analytics? Most folks have never heard of any website analytics solution other than Google. But you may have noticed, on this site, that I don't have to pop up any notice about GDPR or cookies.…
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Every now and then I read an article that I wish I wrote. The other day I read one on email personalization. It's not the words or even the ideas. It's the depth on such an important topic. I have…
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It should be easy and inexpensive to create interactive videos If you were to google “interactive videos” right now, like I did the other day, you'd find a ton of options – platforms that help you make and host these…
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There are a ton of lead generation strategies already out there If you want to generate more leads, there's no doubt you'll google the topic and get smart and useful articles like these: 7 Proven Lead Generation Ideas You Need…
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