Blog
Using WooCommerce for Agencies: Accepting Deposits
He made two fantastic offers! The conversation I was in the other day was fantastic. The goal of our conversation was just to meet and introduce ourselves to each other. But in the course of 30 minutes I was impressed…
Leveraging Multiple Price Points
The challenge with talking about pricing (and especially multiple price points) is that the conversation comes in the middle of a much larger discussion on product design. By the time you’ve built a new feature and want to know how…
WordPress Membership Sites – The Myth of Passive Income
If I Wanted a New House… (tips for product owners)
Everyone wants more leads and sales, including product owners Today I wanted to share some tips for product owners who are looking for more leads and more sales. That really should be every product owner out there, right? To do…
When Experience Betrays Us
Can we talk about expertise for a second? In fact, more specifically, I’d like to talk about the problem with expertise. There is some great research by Gary Klein, which he shares in his book The Power of Intuition. It’s…
Are You Building a Product for a Non-Existent Customer?
The conversation that was really hard to have The developer walked up to me at a technical conference and wanted to pitch me on their new product idea. If you’re building a product, especially in the WordPress space, I’m happy…
Adding recurring billing to WordPress? Check these 5 factors.
You want to charge people money, over and over? You have options. Years ago I worked with a client to transform his offline business into an online business. It was a subscription business—which meant he was charging his customers repeatedly.…
The Product and the Offer are Two Different Things
Let’s step into a supermarket When you step into a grocery store, you’re going to buy crackers. Or milk. And the product has a price. It’s very straightforward. The product and the offer are linked and they’re locked. Change the…
Creating a Lightweight & Flexible Video Course
WordPress is the ultimate No Code Platform Sometimes, when talking with people about online courses and the platforms out there, I hear that they don’t want to choose WordPress because they don’t know how to code and don’t have a…