Embracing Segmentation
What is Customer Segmentation? Customer segmentation is the opposite of treating everyone the same—which is how most companies that do mass marketing work. When I was growing up, everyone saw the same commercial for the same product and we all ...
Make More Money Selling Your Online Course
Making More Money Means More The other day I showed you how to sell your online course. That was a long post about your landing page and the 20 different sections to strongly consider including. But if you want to ...
The Anti-Pitch
“Dad, you're crazy.” My daughter is a high school senior and interested in more than one boy. One appeared today and they had a chat. Tonight at dinner I asked if she was going to text him and maybe set ...
Great Introductions
The Art of a Great Introduction The other day I wrote a tweet about generosity. A way to be generous without spending a penny. It was all about networking and great introductions. Why are Introductions So Critical? When you introduce ...
Mini Habits & Repetition
The first time my wife walked into my office crying, I knew two things. First, I knew something bad had happened (like she'd made some mistake she felt awful about). Second, I knew that adding my own emotions wouldn't help ...
WP Membership Sites without a Membership Plugin
The Question Was Simple Last week I got an email with a simple question. Can a person who already has a WordPress website protect content via a membership site without a membership plugin? While the question was simple – no ...
Using FluentCRM with Uncanny Automator
There are multiple WordPress CRM solutions out there (Autonami, Groundhogg, Jetpack CRM, and FluentCRM). The two I like for their visual automation platforms are Autonami and FluentCRM, and as you've seen lately, I've been digging deeper into FluentCRM. Today I ...
Selling Your Online Course
Have You Built Your Sales Page Yet? If you are focused on selling your online course one of the final things you have to do before launch is create your sales page. Late last year I discovered a sales page ...
Selling Courses with LearnDash and WooCommerce
It's the First Day of the New Year Did you rest and relax? I hope so. I did too, but I also have a goal to release three new mini-courses by Monday (and that doesn't include the course I created ...
365 Days of Consistency
When I was a kid I was told that I had to get good grades in high school to get into a good college. And then I would have to do well in college to get a good first job. ...