You Are Not the Customer

Your marketing team worked really hard to investigate your target customer. They worked on segments and did customer interviews. They spend tons of time and money and crafted personas. Maybe they even gave them names (though I prefer roles). The…

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Have You Tried WooFunnels?

When it comes to WooCommerce & funnels, there’s a good chance you’ve heard of CartFlows – one of the earliest players working to bring ClickFunnel-like solutions to the WordPress ecosystem. But maybe you haven’t heard about WooFunnels – an incredibly…

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Pricing Utility Features

Pricing is Hard. Normally I don’t put a period after my headlines. But pricing is hard – period. You know what I mean? It’s challenging to figure out the right spot where you and customers both agree that the value…

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