WordPressers, should you build your own CRM?

So the question I hear talked about a lot – around WordPress developers – is whether to build their own custom CRM directly inside of WordPress. It's a “eat your own dog food” kind of thing. And of course, many developers even think that maybe it's a product others would buy.

So I thought I would just answer the question right now.

No. Don't. And here's why.

In the end, the benefit of using real marketing automation is much better than using custom post types, a spreadsheet, or trello.

So no, don't build your own crm. It's going to miss out on all that you can get from marketing automation tools.

But I know what you're going to tell me. You'll say that it's a lot less expensive than the market leaders today:

  • HubSpot
  • Act-On
  • Pardot
  • SalesFusion
  • Marketo
  • Eloqua

What I'd tell you is to look at the micro-market, where players like these are.

But even that may be too expensive for right now. In that case, check out:

Either way, using systems like these will help you much more than building your own.

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Chris Lema
Chris Lema has been working with WordPress since 2005. Over the years he's been a blogger, a speaker at WordCamps, a coach for WordPress product companies, and the founder of the conference for WordPress business owners, called CaboPress. Today he's the VP of Products at Liquid Web, where he manages the world's first managed platform for WooCommerce stores.