If you had to distill your reason for doing what you do down to two or three words, could you? Every day I work with individuals who think brand management is only for the big corporations. These folks are dedicated…
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Preparation is critical, but not if you're just going to gather and prepare facts. Preparing your heart is more critical.
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Powerpoint isn't the reason your slides suck. Powerpoint is just a tool. How you use it is critical. The rule of thirds can help.
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There's a huge difference between practicing (which is essential) and talking about practicing (which is a waste of time).
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If it's important to you, it should come across that way, right? So what does it tell your audience when you're staring straight down at your notes?
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Today, a person with a thousand followers on Twitter or Facebook can re-define your brand message in no time flat.
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