Brainstorming the Right Way

I’m running a new conference this week, called Skip the Grind. It’s a specific kind of conference, called a brainstorming conference. I’ve wanted to do it for years but finally set it up for 2020 and then had to push…

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Content That Drives Engagement

Wouldn’t it be great if every single thing you wrote ended up with tons of replies, likes and people taking action? I write daily. I then put links to these posts on Facebook, Twitter, and sometimes even LinkedIn. And that…

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What is your Brand Essence?

If you had to distill your reason for doing what you do down to two or three words, could you? Every day I work with individuals who think brand management is only for the big corporations. These folks are dedicated…

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