Want to Close More Deals?The Single Story You Have to Tell
There are a Million Growth Strategies Out There… If you want to close more deals the challenge is figuring out which strategies to follow and which to ignore. Today I want to share with you the single story that you ...
Building Pages for Micro-Segments
Remember When I Wrote about Micro-Segments? The other day I wrote about ConvertKit and Monday.com and how they crafted different offer pages based on micro-segments. Did you catch that post? I told you it wasn't enough to define a segment. ...
What Do You Do After You Segment Your Market?
Segmentation is everything I mentioned it yesterday. And segmenting your market is so important that I write a lot about it. The old way of pitching products – “we're for everyone” – just doesn't work anymore. I've spent time talking ...
Ed Sheeran & Creativity
I don't know if you know Ed Sheeran but I'm guessing you've heard one of his songs, with him singing, or something he's authored for someone else. There's no question he knows how to write songs – even if you ...
Stop Making Premature Announcements!
This isn't a political post even if I'm using a political example of premature announcements and celebrations. But do you remember this moment in history when we collectively announced “mission accomplished” before the mission was accomplished? Want to have some ...
Consistency is Everything
Let's Talk About This Camel Imagine this camel wanted to be known for her ability to walk far without taking a sip. Is that what you see when you see her? (I don't know if she is a she, but ...
How Are You Doing Content Research?
The Blank Page is Intimidating When you open up WordPress (or any CMS) to write a post, it can feel stressful to stare at a blank page. It's true even if you write daily. So today I thought I would ...
Day 249 of Daily Blogging
Can You Believe It's Day 249? On December 31 of 2020 I decided to start hitting the blue “Publish” button again. It's not like I hadn't blogged at all in 2020. But I had written 28 posts in the whole ...
Brainstorming the Right Way
I'm running a new conference this week, called Skip the Grind. It's a specific kind of conference, called a brainstorming conference. I've wanted to do it for years but finally set it up for 2020 and then had to push ...
Three storytelling skills for business that you need
Let's face it, most presentations aren't on stage If you think about how many times you try to convince your co-workers of something, or how many times you're presenting a decision to your boss, or how many times you are trying ...