Communication
How To Build Your Personal Brand to Attract Better Clients
A personal brand isn’t the same thing as being famous If you spend time googling, “how to build your personal brand,” you’ll find a lot of examples in articles that have nothing to do with you or me. Using Michael…
Teaching Soft Skills: How to Develop Your Team
What are soft skills and why are they important? Few things are harder than teaching soft skills – because there are no simple curriculums or solutions. But I have a framework that helps. Before I introduce you to it, let’s…
Effective Communication: My Four Filters
Helping People Send You Better, Action-Oriented Emails
The consequences of poor communication
Revealed: Four Ways to Help You Get Replies to Your Cold Outreach
How do you feel about cold outreach? Necessary evil? Great strategy? What if you could write in a way to get replies to your cold outreach? Let’s step back a second. Do you remember the old days of cold outreach?…
How to write a support request (that won’t get ignored)
I know. It’s hard to imagine that anyone would need a lesson on how to write a support request – because most of us know how to ask for help. But sadly, the more that software eats the world, the…
How to write a case study in 2021 that attracts new customers
You have to get good at telling your own story…. If we’ve talked, or you’ve spent enough time on this blog, you’ve likely come to the conclusion that I care about storytelling more than anything else. You wouldn’t be wrong.…
You are your own worst enemy
I’m writing this letter to my wife, who has wrapped up 27 years as a teacher – first private and public schools, and then homeschooling our kids. She’s now thinking about her next chapter. And these words are for her.…
How you tell your story matters
I’m not telling you anything new How you tell your story matters a lot. It’s the difference between being remembered, and not. It’s the difference between someone paying you money, and not. And most importantly, it’s the difference between a…