What Who Why How
Helping You Message Better I have written a lot, over the last few months, on how to help you message effectively. It's about how you articulate your domain expertise. It's about learning to tell stories effectively. I have shared with ...
Content That Drives Engagement
Wouldn't it be great if every single thing you wrote ended up with tons of replies, likes and people taking action? I write daily. I then put links to these posts on Facebook, Twitter, and sometimes even LinkedIn. And that ...
The Most Important Copywriting Formula for WordPress Plugin Companies
Writing Copy that Converts Isn't Easy Have you ever gotten an email from an old friend who tells you about a moment that, for you, was pretty ordinary, but to them was transformational? I got one this week. This one ...
The Art of Telling Stories
Have you seen the “Land of Land Rovers” commercial? Tonight we're going to talk about the art of telling stories, but there's no better way to do that than to show you a great example. I don't know if you've ...
5 Strategies for Using Images in Your Presentations
You may be creating presentations again Depending on what you do for a living, and how your state or country is doing with Covid, there's a chance you're going to start creating slide decks again for in person meetings (or ...
What is your Brand Essence?
If you had to distill your reason for doing what you do down to two or three words, could you? Every day I work with individuals who think brand management is only for the big corporations. These folks are dedicated ...
The Emails You Need to Sell Coaching
Are you starting to sell coaching services? In the last few weeks I've spoken to a couple of folks that are looking to sell coaching services. Additionally, I've discovered folks in the WordPress ecosystem that are adding coaching to what ...
How Chris Lema uses ZipMessage for Coaching
Coaches should use ZipMessage There are a lot of cool products that are getting developed every day. Most of them feel cool for other people. I look. I like. But then I don't do much with them because they don't ...
How To Build Your Personal Brand to Attract Better Clients
A personal brand isn't the same thing as being famous If you spend time googling, “how to build your personal brand,” you'll find a lot of examples in articles that have nothing to do with you or me. Using Michael ...
Teaching Soft Skills: How to Develop Your Team
What are soft skills and why are they important? Few things are harder than teaching soft skills – because there are no simple curriculums or solutions. But I have a framework that helps. Before I introduce you to it, let's ...