Communication

Writing difficult emails

Writing difficult emails is a skill worth developing. Sometimes it can feel like writing difficult emails is a full-time job. Every week it seems like I have an opportunity to write a difficult email. At least once. As I talked…

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Advanced Email Personalization

Every now and then I read an article that I wish I wrote. The other day I read one on email personalization. It’s not the words or even the ideas. It’s the depth on such an important topic. I have…

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Make your website a better salesperson

Has this ever happened to you? You’re talking to a friend and they suddenly name another person. But it’s a name you’ve never heard of before. And suddenly you’re wondering how you got so lost. Now the story doesn’t make…

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Are you designing for conversion?

You have a problem. But it’s not traffic. Yesterday I highlighted that everyone wants more traffic. But let’s be honest, that’s not what you really want. Right? You want to convert that traffic. You want the results of that traffic…

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