Communication

Make your website a better salesperson

Has this ever happened to you? You’re talking to a friend and they suddenly name another person. But it’s a name you’ve never heard of before. And suddenly you’re wondering how you got so lost. Now the story doesn’t make…

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Are you designing for conversion?

You have a problem. But it’s not traffic. Yesterday I highlighted that everyone wants more traffic. But let’s be honest, that’s not what you really want. Right? You want to convert that traffic. You want the results of that traffic…

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Great Answer, Wrong Question

I was a freshman in college when I failed my first test. Until then, throughout Jr and Sr high school I was an A student. I wasn’t used to failing tests. At all. But in college I took a class…

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How to sell in hard times

How do you sell in a downturn? If you’ve never been in this situation before, I get it. It’s stressful. It’s confusing. And when you’re worried that you’ll come off tone deaf, it’s a challenge to know how to sell…

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