Product Business
What Do Customers Really Want?
We Want Bags of Cash, Right? My buddy Shawn, of WP101 fame, likes to tell a story about what customers really want. It starts with this idea that you’re interviewing someone about what they want, and they say they want…
The Five Reasons People Don’t Convert
It’s the day before Christmas and I’ve finished up my outlining and work for the three courses that I’m launching in the new year. I’ll likely record them in the next couple days and get them on this site next…
2022 Planning – The Five Things You Can Do Now
Five Things To Think About If you’re starting to think about your next year, and focused on your 2022 planning, may I give you five things to think about? 1. More Revenue Streams Everyone wants their business to grow. But…
Publishing & Sharing Product Roadmaps
Have You Heard Me Talk About Product Roadmaps? Maybe you’ve been in a conversation with me where I’ve said I’ll never publish a product roadmap. I was in a meeting today where I made the statement again. And you might…
Accelerative Add-Ons
Yesterday I mentioned accelerators as a way to leverage Shiny Object Syndrome. I also promised that I would talk more about what an accelerative add-on is. So let’s get into it. But to do that (and you know this already),…
The Shiny Object Syndrome
I Bet You’ve Experienced The Shiny Object Syndrome When I was a kid, I used to really (I mean really) like to build Lego stuff. It didn’t matter if it was a specific model, or to create my own spaceship.…
Coming Up With Product Ideas
Would You Like 5 Ways to Come Up With Product Ideas? I’m often asked for advice on product development. How do you come up with good ideas? How do you know if an idea is any good? How do you…
Improve Your Product’s Sales Page With These Elements
Developers Aren’t Marketers When it comes to building a sales page, product developers aren’t marketers. And there’s nothing wrong with that. But there’s no developer I’ve ever met who hasn’t wanted the cheat codes. Isn’t there a simple list or…
Estimating: The Problem We All Face
Everyone Thinks Their Problems Are Unique If there’s one thing I’ve learned by talking to product owners, agency owners, freelancers, and software developers over the last two decades – it’s that we all know others must be experiencing what we…
Is Adding a New Feature Really The Right Move?
I Bet This Story Sounds Familiar Earlier this year I was working on adding a new feature for this site. It’s the table of contents on the right sidebar of this post (and all my blog posts). I looked at…