Customers want value. It's our job to articulate it. I work with both product companies and digital agencies. The same holds true for everyone – the level of competition out there is crazy. And that means we need to be…
Read More You have most of the pages you need If you're a product company, I know you have a homepage, a pricing page and even a contact page. But I bet there are some pages missing from your site. That's what…
Read More It's a question that bounces around in your head If you're a freelancer, small digital agency, or run a small team selling a plugin or theme, you've likely wondered what's the best CRM for you – or if you need…
Read More I'm not telling you anything new How you tell your story matters a lot. It's the difference between being remembered, and not. It's the difference between someone paying you money, and not. And most importantly, it's the difference between a…
Read More You thought I was going to say “Die,” right? That's the title of one of my favorite books by Jack Trout. Differentiate or Die is a great book and you should read it. But death would be too quick and…
Read More What do I mean when I say you should be taking a corner? When I help, coach, or provide strategy advice to a product company, one of the first things I mention is that they should actively, and regularly, be…
Read More Here are the ten questions I ask folks before they embark on the effort to create a new theme or plugin (or any new product).
Read More The stress of not being a market pioneer Let's talk second-mover advantages. It comes up regularly when talking with people about new products. Especially in the WordPress ecosystem, people regularly ask the question. Are all the good product ideas already…
Read More I saw this tweet today… If you’ve spent the last several years becoming an amazing product developer, first let me just say that you're awesome. There are very few people on the planet (by percentage) that can make a computer…
Read More Most people think about their new product development efforts by looking at what they could gain. Maybe you should look at your affordable loss.
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