Product Business
How Long is a Lifetime?
The other day I wrote about lifetime licenses. In the software world, and specifically in the world of WordPress, sometimes a plugin author will offer a lifetime license. And that’s when you wonder, “How long is a lifetime?” There are…
Clayton Christensen, Milkshakes and the Work To Improve Your Product
How To Improve Your Product The research that Clay Christensen did, the milkshake work that lead to the “Jobs to Be Done” framework is pretty famous by now. But when you want to improve your product, it’s worth looking at…
Three Lessons for Non-Technical Founders
Plugin Developers, Don’t Ignore This Growth Strategy
There’s this riddle / puzzle that I heard as a kid. A guy is standing at the window of his office, in a 24 story building. He decides he’s done and jumps. Halfway down, he hears a phone ring and…
Analyzing the Competition
Why is is important to analyze the competition? Anytime I hear someone say, “we don’t have any competition,” I know two things. First, they are defining competition incorrectly. Second, they’re in for trouble when it comes to growth. It’s why…
Are You Building a Community Around Your Business?
Sometimes You Don’t Even Notice It… It took me several events to notice a dynamic that existed. My friend Jennifer runs several events and I almost didn’t catch it. But after participating in two or three, I started realizing that…
There is No Perfect Moment
Can we talk about products, product launches, entering a market and all that? I’m someone who likes to plan. I have spreadsheets. I’m not Tony Perez (the guy who says forget the plan, let’s just do this!). But after years…
Are You Learning The Wrong Lesson?
That Time I Got Caught Shoplifting I had a tiny allowance growing up. It’s not like I needed the money for anything. I’m talking about pre-driving age. So the money was just for fun stuff and snacks. But I felt…
Three Little Tweaks To Convert More Customers
When you want to convert more customers sometimes you need a big, brand new strategy. But what if you could drive greater conversions with a few little tweaks? Today I want to share three little tweaks that will convert more…
How To Write a Comparison Post
Writing a Comparison Post A bit ago I told you there were some pages missing from your website – especially if you were selling products. These “VS” pages are the comparisons between your product and all the rest out there…