Product Business
Are Your Product RoadMap Themes Complete?
Whether you create a product roadmap or not is immaterial I know people who plan their products without anything written on paper. I know folks who use SaaS products, and others who use checklists. And these days the folks who…
Read MoreHate Marketing & Sales? Build The Narrative Into Your Product
I hear a lot of people saying they hate marketing & sales The other day I participated with a few folks on Twitter, talking about people who say they hate marketing & sales. If you don't follow Corey, Louis, and…
Read MoreDifferentiation Needs To Be More Than Rent vs Own
Digital sharecropping is a thing. I get it. If you've never heard of the phrase, “digital sharecropping”, then you should check out this 2015 article at Copyblogger by Sonia Simone. The short version is don't build your digital empire on…
Read MoreAre You Trying To Win? Or Just Not Lose?
I used to run a yearly innovation conference Years ago I worked for a company where, every year, we invited the top 20-30 employees (from about 120 folks) to a conference center for an innovation conference. I would spend months…
Read MoreHow To Build Your Personal Brand to Attract Better Clients
A personal brand isn't the same thing as being famous If you spend time googling, “how to build your personal brand,” you'll find a lot of examples in articles that have nothing to do with you or me. Using Michael…
Read MoreTeaching Soft Skills: How to Develop Your Team
What are soft skills and why are they important? Few things are harder than teaching soft skills – because there are no simple curriculums or solutions. But I have a framework that helps. Before I introduce you to it, let's…
Read MoreHow to Structure & Build a Great Product Team
Want to build a great product team? There's no one formula. It's been a long time since I've written about hiring on this blog. So when someone asked the question about growing and building a great product team, I thought…
Read MoreBuilding a New Product? The Trick is Niching Down.
Let's say we were getting into the eCommerce product space… Imagine I was getting into the eCommerce product space. The first advice I'd give myself would all be about niching down. Because, after all, it's the first advice I'd give…
Read MoreWe can grasp valuable insights from pricing experiments
Yesterday I wrote about pricing pages. But I didn't address the elephant in the room – which is pricing. Pricing is hard. Thankfully, we don't have to do our own research to learn a ton from pricing experiments that have…
Read MorePeople aren’t converting on your pricing page. Here’s why…
Do you have a pricing page that's converting? I can't tell you exactly how long I've been working on pricing pages but you can't escape it if your career has been in product development and product management. At minimum it's…
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