Product Business

Analyzing the Competition

Why is is important to analyze the competition? Anytime I hear someone say, “we don’t have any competition,” I know two things. First, they are defining competition incorrectly. Second, they’re in for trouble when it comes to growth. It’s why…

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There is No Perfect Moment

Can we talk about products, product launches, entering a market and all that? I’m someone who likes to plan. I have spreadsheets. I’m not Tony Perez (the guy who says forget the plan, let’s just do this!). But after years…

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How To Write a Comparison Post

Writing a Comparison Post A bit ago I told you there were some pages missing from your website – especially if you were selling products. These “VS” pages are the comparisons between your product and all the rest out there…

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