Product Business

Say No to Overshoot: Avoid the Craftsman Paradigm

If you were building a chair, you'd want it to last forever. But you're not building a chair. So say no to overshoot.

There’s a wrong way to “get out of the building”

There's a right way. And there's a wrong way. What if we've been doing it wrong all along. If you're building new products, don't get out of the building in a wrong way.

Want help with your WordPress Plugin ideas? Here are your options

If you have WordPress plugin ideas but don't know how to go about hiring some dev help, here are some quick tips.

Selling more is all about Perspective

Want to sell more themes and plugins? Then you need to make a shift in how you sell. It's all about perspective and you need a change: from the inside out.

Sustainability for WordPress Themes

Our pricing conversations aren't yet done. I'm looking at sustainability for WordPress themes, because I fear moving down the same path as plugin developers did.

How do you approach product development?

Everyone approaches product development differently. Here are four default inclinations. Find yourself and see if this description (and advice) fits.

WordPress Sustainability And Licensing Lessons

I guess I had one last post in me about the recent WooThemes pricing change. So here's some thoughts on WordPress sustainability and software licensing.

Pricing lies we tell ourselves

We've been talking about WooThemes and their pricing changes all day. But I want to look at three pricing lies we tell ourselves.

Why we all suck at Pricing

Let's be honest: we all suck at pricing. But why is that? Here;s my take on the two reasons why I think we all suck at pricing.

Do you have a revolutionary Drag & Drop WordPress Theme?

I don't know if you've heard of the upcoming Drag & Drop WordPress revolution that's coming. Here's my take on it.