Product Business

Repeating Our Mistakes

Let’s Stop Repeating Our Mistakes I had several product-related conversations today. And in each, it felt like I was repeating lessons that we all knew. The problem isn’t knowledge. It’s the mental shortcuts we make that put us in a…

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Building Disposable Software

Disposable Software – The Concept Most of us, when building software, try to make it support or handle just about anything that it might face. We read bug reports, even for tiny edge cases, and we work to fix our…

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You Are Not the Customer

Your marketing team worked really hard to investigate your target customer. They worked on segments and did customer interviews. They spend tons of time and money and crafted personas. Maybe they even gave them names (though I prefer roles). The…

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Pricing Utility Features

Pricing is Hard. Normally I don’t put a period after my headlines. But pricing is hard – period. You know what I mean? It’s challenging to figure out the right spot where you and customers both agree that the value…

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