Pricing Utility Features
Pricing is Hard. Normally I don't put a period after my headlines. But pricing is hard – period. You know what I mean? It's challenging to figure out the right spot where you and customers both agree that the value ...
Product Ladders & What People Want
Like I told you the other day, I'm working on bringing all my courses from different locations all to this site. And the moment I started building out the course catalog, I realized I was going to need to create ...
Hiring a New Employee? 5 Truths They Must Believe.
I have another blog where I write about leadership, but sometimes I write about hiring here. And with so many WordPress-oriented companies looking to hire, I wanted to make sure you didn't make all the same mistakes I've made in ...
What Product Managers Can Learn from Ray-Ban Stories
What Are Ray-Ban Stories? Ray-Ban Stories are the first smart glasses by Ray-Ban. In other words, they're a pair of sunglasses that come in a couple different styles and colors but look just like the normal Ray-Bans you've come to ...
How Long is a Lifetime?
The other day I wrote about lifetime licenses. In the software world, and specifically in the world of WordPress, sometimes a plugin author will offer a lifetime license. And that's when you wonder, “How long is a lifetime?” There are ...
Clayton Christensen, Milkshakes and the Work To Improve Your Product
How To Improve Your Product The research that Clay Christensen did, the milkshake work that lead to the “Jobs to Be Done” framework is pretty famous by now. But when you want to improve your product, it's worth looking at ...
Three Lessons for Non-Technical Founders
Non-Technical founders can navigate the initial challenges of a startup as much as anyone else but it's never easy - so here are three tips to help re-orient what you think you know.
Plugin Developers, Don’t Ignore This Growth Strategy
There's this riddle / puzzle that I heard as a kid. A guy is standing at the window of his office, in a 24 story building. He decides he's done and jumps. Halfway down, he hears a phone ring and ...
Analyzing the Competition
Why is is important to analyze the competition? Anytime I hear someone say, “we don't have any competition,” I know two things. First, they are defining competition incorrectly. Second, they're in for trouble when it comes to growth. It's why ...
Are You Building a Community Around Your Business?
Sometimes You Don't Even Notice It… It took me several events to notice a dynamic that existed. My friend Jennifer runs several events and I almost didn't catch it. But after participating in two or three, I started realizing that ...