Are you using Video Testimonials yet?
If a picture is worth a thousand words….. There's something so incredibly powerful when you're presented with video testimonials. Don't believe me? Check this out. It's a video testimonial for my coaching service by my friend Shawn, who runs WP101. ...
Building a New Product? The Trick is Niching Down.
Let's say we were getting into the eCommerce product space… Imagine I was getting into the eCommerce product space. The first advice I'd give myself would all be about niching down. Because, after all, it's the first advice I'd give ...
How to hide menu items on your WordPress membership site
Want to hide menu items on your membership site? I help a few companies with some coaching. In the course of doing that, I often introduce some of my frameworks. And it dawned on me that it would be easy ...
Guaranteed Delivery of WordPress Mail is essential for WooCommerce
How is your WordPress mail getting delivered? It's one of the most important things that people don't pay attention to. They do all the work to create forms on their site, or set up automations for their WooCommerce store – ...
What’s the Best CRM for small teams in the WordPress space?
It's a question that bounces around in your head If you're a freelancer, small digital agency, or run a small team selling a plugin or theme, you've likely wondered what's the best CRM for you – or if you need ...
Changing WooCommerce Product Pricing based on Shopper’s Location
What if you wanted to change your WooCommerce product pricing based on the different countries that your customers come from? Years ago I had to do this for a client and it was a mess. Today I want to show ...
Casual Data Collection: Enhancing WooCommerce User Profiles
What is casual data collection? If you use WooCommerce, you know what WooCommerce User Profiles are. But don't think I spend my days making up phrases like “casual data collection.” I'm just not smart enough to figure out if someone ...
How to add subtitles to a video quickly and easily (for free)
My iPhone is always muted We were sitting in a conference room when someone started getting SMS messages. That's what we called them before we called them “texts.” It was a long time ago. But the point was that every ...
Running WooCommerce Campaigns
Last week we talked about post-purchased offers. But what about pre-purchase offers? In other words, how do you make running WooCommerce campaigns easier? Let's start by making sure we're all clear on what I mean by a WooCommerce campaign. Assume ...
Website accessibility is so much easier now
Our websites need to be more accessible Like most people, I can be resistant to change because it means I have to change my mental models. I have to think about things in a different way, and consider things I've ...