Scaling Your Business Requires Understanding Your Unit Economics
In the world of business, understanding unit economics is crucial for achieving scalability, profitability, and maintaining overall business health. It provides valuable insights into the financial performance of a company, allowing entrepreneurs and managers to make informed decisions about resource ...
Grow Your Business Profits in 2023
If you're looking to grow profits next year, you've likely already made your plans for the new year. I get that. And it's the last days of this year, so you've stopped reading blogs. I get that too. But there's ...
How To Navigate The Lean Years
Things are Going to Get Tough Instead of writing a post about the upcoming (or already here)”recession,” I thought I would go a bit broader and talk about how to navigate the lean years. Businesses of all sorts go into ...
The Anti-Pitch
“Dad, you're crazy.” My daughter is a high school senior and interested in more than one boy. One appeared today and they had a chat. Tonight at dinner I asked if she was going to text him and maybe set ...
The Five Reasons People Don’t Convert
It's the day before Christmas and I've finished up my outlining and work for the three courses that I'm launching in the new year. I'll likely record them in the next couple days and get them on this site next ...
2022 Planning – The Five Things You Can Do Now
Five Things To Think About If you're starting to think about your next year, and focused on your 2022 planning, may I give you five things to think about? 1. More Revenue Streams Everyone wants their business to grow. But ...
Estimating: The Problem We All Face
Everyone Thinks Their Problems Are Unique If there’s one thing I’ve learned by talking to product owners, agency owners, freelancers, and software developers over the last two decades – it’s that we all know others must be experiencing what we ...
Want to Close More Deals?The Single Story You Have to Tell
There are a Million Growth Strategies Out There… If you want to close more deals the challenge is figuring out which strategies to follow and which to ignore. Today I want to share with you the single story that you ...
Building Pages for Micro-Segments
Remember When I Wrote about Micro-Segments? The other day I wrote about ConvertKit and Monday.com and how they crafted different offer pages based on micro-segments. Did you catch that post? I told you it wasn't enough to define a segment. ...
Easy to Say, Hard to Do – Eliminate Friction
It doesn't matter if you're designing a new product or service, it takes a lot of work to get the new offering right. I'm in the middle of working on a new offering right now, and even though I've done ...