What is a productized service? When you build B2B SaaS products, your clients often come to you with the same requests, over and over. Each one, individually, sounds like professional services. But after hearing them often enough, I began to…
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Is anyone ever happy with their website copy? I knew, when I titled this article, that we could all start together in the same place. No one feels like their website copy is good enough. Right? But feeling cruddy or…
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There are a ton of lead generation strategies already out there If you want to generate more leads, there's no doubt you'll google the topic and get smart and useful articles like these: 7 Proven Lead Generation Ideas You Need…
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Here's my single trick to make everything better: I say no a lot. It's the single best strategy I've ever learned to help me drive success.
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Never heard of the Challenger Brand Strategy? No problem. There's a good chance you haven't heard of the challenger brand strategy, but I'm positive you've seen it at work. Time for a quick test to see which of these brands…
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For digital agencies, it's always a question of expertise I interact with a lot of digital agencies in the WordPress ecosystem. Whether they're micro-agencies (small teams under 5 full time employees) or mid-sized agencies (up to 200 employees), the conversations…
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It can be hard to estimate store projects I'm not lying when I tell you that I once knew a team that sent a customer a quote for a project, only to discover the developer involved had only quoted half…
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Why should you ask for a testimonial? As I transition my website from a pagebuilder to using Gutenberg, I'm re-doing my site's pages. If you didn't catch it, I added a new page, which is called “Ask me a Question.”…
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Recurring Revenue is the Name of the Game If you're running a digital agency, creating recurring revenue is critical. But to do that, you likely have to extend your team. And just the other day, I told you that more…
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What is the reciprocity principle? If you've never heard of the reciprocity principle, you've surely experienced it. If I say to you, “thank you,” what are you going to say back? If I pay you a compliment, like, “I love…
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