Never heard of the Challenger Brand Strategy? No problem. There's a good chance you haven't heard of the challenger brand strategy, but I'm positive you've seen it at work. Time for a quick test to see which of these brands…
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For digital agencies, it's always a question of expertise I interact with a lot of digital agencies in the WordPress ecosystem. Whether they're micro-agencies (small teams under 5 full time employees) or mid-sized agencies (up to 200 employees), the conversations…
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It can be hard to estimate store projects I'm not lying when I tell you that I once knew a team that sent a customer a quote for a project, only to discover the developer involved had only quoted half…
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Why should you ask for a testimonial? As I transition my website from a pagebuilder to using Gutenberg, I'm re-doing my site's pages. If you didn't catch it, I added a new page, which is called “Ask me a Question.”…
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Recurring Revenue is the Name of the Game If you're running a digital agency, creating recurring revenue is critical. But to do that, you likely have to extend your team. And just the other day, I told you that more…
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What is the reciprocity principle? If you've never heard of the reciprocity principle, you've surely experienced it. If I say to you, “thank you,” what are you going to say back? If I pay you a compliment, like, “I love…
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Competition is Good In 1995 Kim Polese was the product manager who launched Java to the world, from Sun Microsystems. The next year she left Sun with Arthur van Hoff and started a company named Marimba. I know, that's a…
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Last weekend I had several Task Rabbit folks come to the house to do different odd jobs. And I noticed a very similar pattern. If getting more leads is what you're into (and who isn't), I think there is a…
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Can we talk about the subscription business model for a bit? With millions of people out of work, tons of business closed down, and no clarity on what the new normal will be, the recent Subscription Impact Report by Zuora…
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Can we talk about multiyear contracts for a second? I learned about multiyear contracts in the context of SaaS products. But I believe they apply to service companies equally well. So today I wanted to talk about multiyear contracts. If…
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