How Chris Lema uses ZipMessage for Coaching
Coaches should use ZipMessage There are a lot of cool products that are getting developed every day. Most of them feel cool for other people. I look. I like. But then I don't do much with them because they don't ...
How To Build Your Personal Brand to Attract Better Clients
A personal brand isn't the same thing as being famous If you spend time googling, “how to build your personal brand,” you'll find a lot of examples in articles that have nothing to do with you or me. Using Michael ...
Teaching Soft Skills: How to Develop Your Team
What are soft skills and why are they important? Few things are harder than teaching soft skills – because there are no simple curriculums or solutions. But I have a framework that helps. Before I introduce you to it, let's ...
Building An Online ROI Calculator – Part Two
Remember Part One of Building an ROI Calculator? You'll recall the other day when I first introduced the notion of building an ROI calculator, right? In that post, I introduced you to the calculation but also a bit of the ...
How to Build Your Own Online ROI Calculator – Part One
Customers want value. It's our job to articulate it. I work with both product companies and digital agencies. The same holds true for everyone – the level of competition out there is crazy. And that means we need to be ...
What’s the Best CRM for small teams in the WordPress space?
It's a question that bounces around in your head If you're a freelancer, small digital agency, or run a small team selling a plugin or theme, you've likely wondered what's the best CRM for you – or if you need ...
Two Kinds of Customers
There are two kinds of customers out there, and here's why I pick the harder of the two...and why it works for me.
Differentiate or Disappear
You thought I was going to say “Die,” right? That's the title of one of my favorite books by Jack Trout. Differentiate or Die is a great book and you should read it. But death would be too quick and ...
Taking a corner: Be known for something
What do I mean when I say you should be taking a corner? When I help, coach, or provide strategy advice to a product company, one of the first things I mention is that they should actively, and regularly, be ...
Stop preventing scope creep – you’re leaving money on the table
People always tell me they hate scope creep. Me? I love it. So here are three reasons you should stop preventing scope creep right away!