Is anonymous personalization an oxymoron? Anonymous personalization sounds crazy. Most of our approach to personalization comes after we identify someone. So how can you do it when a website visitor is anonymous? Before I get into it, let me ask…
Read More How often should you blog? You know what people say, publish more often and your traffic goes up. But is there any research to suggest it's actually true? HubSpot, looking at more than 13,000 companies and their blogs, determined that,…
Read More This is all I ever wanted from Gutenberg You may recall a few weeks ago when I wrote about dynamic content – using some conditional logic and a plugin (if-so). But then I told you about my holy grail of…
Read More If you've heard of Jetpack, you either love it or hate it In the early days of Jetpack, many of the folks I know thought it could be helpful. Then, it got bigger and bulkier and most folks thought it…
Read More The holy grail of Gutenberg for me has been Reusable Content Blocks What do I want? Reusable content blocks? When do I want them? The minute Gutenberg was announced (which was a bit ago). Initially I was confused by Gutenberg,…
Read More What made WordPress incredible (and helped it grow) If you were around in the old days, like 2005, there were a lot of different blogging platforms. You could find them using a variety of different programming languages (in case you…
Read More WordPress adoption is increasing rapidly I don't know if you noticed but WordPress continues to grow – and in the last year, it's grown at a rapid pace. Adoption over the last few years has been good, but nothing like…
Read More What is dynamic content? Dynamic content is the opposite of static content. When you show the exact same content to every single person, and it never changes, that's static content. So dynamic content is content you can change based on…
Read More Speed is everything. So people will try anything. If you're anything like me, you've run at least one test on your own website to see how fast it loads. Whether it was Google's Page Speed Insights or GTMetrix, the point…
Read More Migrating a WordPress Site Should be Straightforward If you've never migrated a WordPress site, from one host to another, it shouldn't be difficult. After all, WordPress has been around for a long time. So it's not like you're splitting apart…
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