I was standing on a stage, getting roughly 300 people to repeat after me, “Hope is not a strategy.” And if you would have asked others that day if they believed I could get them to do it, most would have said no. But I had a cheat sheet for people. Right before I got on stage, I changed into a t-shirt that had it printed. Huge. For everyone to read.
Not a lot of folks wear t-shirts with their own sayings. But hey, each of us is willing and unwilling to do some things to get audience participation. Right?
After the talk was done, a couple people came up to talk – except not to talk about the talk. They wanted to talk about the t-shirt. And over the next few days, the conversation appeared on twitter as well.
“Where can I buy one of those shirts?”
So I created a store
At the time, all my custom t-shirts were one-offs. Created by me, for me. Never for someone else.
But now it was time to try something new. To create an online store that could sell my t-shirts for anyone that wanted one.
You can see it here: Cool Design Bro.
Then the new questions came in
Instead of, “Where can I get that shirt?” the new question was, “How did you create that t-shirt store?”
And so I decided to record a video for you. It's 20 minutes long. And it takes you thru the entire process.
So that you can build a t-shirt store just like mine. In 20 minutes.
There you go – every single step. Nothing hidden. And you know what, there's something you should know before jumping into this…
(hint: if the gear in the play controls doesn't show “HD” then click the gear and pick an HD resolution so you can see the details)
This is hard work
Look, I want to help you. I want to show you that you can do it. I want you to know that the technical part of this is easy.
But you need to know some other things.
- Just because you can do it, doesn't mean you should do it.
- Just because it's easy to create, doesn't mean it's easy to sell.
- It won't cost you much to get started, but it will cost you to market it.
So before you get into this game…make sure you have a plan. Without a plan, you'll also find it's really easy to spend a lot of money without getting any results.
Resources for your store
- Printful site
- Printful plugin for WooCommerce
- Stripe payment gateway
- WP Engine Hosting
- WooCommerce Stripe Gateway (connects to Stripe)
- WooCommerce Dynamic Pricing (bulk purchasing discount)
Good luck. And go buy a t-shirt!