# Story First — Chris Lema

*Source: https://chrislema.com/book*

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## The Business Leader's Guide to No-Pitch Public Speaking

Six counterintuitive shifts that transform forgettable presentations into talks that build trust, spread beyond the room, and generate more business than any pitch ever could.

## The Problem

You just gave a 20-minute talk. Good content. Solid delivery. Polite applause.

By the time the audience reaches the parking lot, they've forgotten everything you said.

Meanwhile, another speaker — same event, same audience — said less, covered less, pitched nothing. A week later, people are still talking about their talk. Repeating their one point. Reaching out to work with them.

**What did they do differently?**

They broke every rule you were taught about presenting.

## The Six Shifts — What You'll Learn

- Why removing all self-promotion makes people *more* likely to hire you
- How to earn attention in the first 90 seconds (hint: don't announce your topic)
- The three paths of vulnerability — and why two of them destroy your credibility
- How to make your point undeniable without ever arguing for it
- Why one point beats five (and how to find yours)
- The challenge close that turns passive listeners into Monday-morning action-takers

## The Workbook

This book includes a complete workbook with ten exercises that build your signature talk from the ground up — a talk you can deliver in fifteen minutes or expand to thirty, at conferences, client dinners, investor meetings, or chamber events.

**The talks that earn the most trust don't pitch. They don't convince. They don't try to look impressive.**

They tell stories that let the audience arrive at the conclusion themselves. That's the method. This is the guide.

## Get the Book

[Get Story First on Amazon](https://amzn.to/4ceVDNx)