# Thank you. And stop using the word \"just\"
*Published: 2015-03-31*
*Tags: insights, marketing-communications*
*Source: https://chrislema.com/stop-using-the-word-just*
---Today, March 31st, the month ends. Not a big deal. I know.

But for this personal blog, the one that carries my name, and has been my writing spot for almost 3 years now, we're hitting a new milestone.

Every month more people stop by. Every month more people find out that there's a post here that may help them.

Every month Jetpack and Google Analytics capture that data and tell me about it.

And today, I'll have had a month where over **100,000 people stopped by**. In a single month.

That's crazy. I'm trying really hard to wrap my head around it.

Because I keep saying, to myself, "but it's *just* a blog."

Do you do that? Use the word "just" to describe your accomplishments?

Well, here's what I can tell you - the secret formula I used - to make this happen.

1. I didn't stress over the numbers.
2. I kept writing. Even when it was late and I was tired.
3. I put a single person in front of me for each post and tried to help them.
4. I tried, for almost all 920 posts, to stay positive.
5. I shared the posts on Twitter and Facebook - and have started using [CoSchedule](https://chrislema.com/coschedule) to help me.
6. Did I mention I kept writing, even when it was late and I was tired?

Along the way, I found structures to help me share my insights - mostly frames that let me start with a story.

But this post isn't a story.

It's just a little personal post to say two things to you:

**First, stop using the word "just" for anything you do.** Seriously. I suck at it and I'm trying. So try with me.

**Second, don't stop trying to help people.** Challenge them. Inspire them. Propel them forward.

If we do these two things who knows what crazy things could happen. Things we might have a hard time wrapping our heads around.