A lot of people talk about it, but from what I hear, they’re getting the definition of value based pricing wrong.
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I talk about this so much I’m surprised I haven’t written about this classic marketing mistake. Here’s my introduction to outside in marketing.
If you’re selling themes, you may have thought about trying to do it without support. Here’s my take on why that will fail. Just my take.
We’ve been talking about themes a lot recently. So here’s my take on the question of what should a WordPress theme cost. It’s my take. An opinion.
There’s been a lot of talk and question about WordPress themes and their prices. Here’s my take on what happens if prices go up.
If you’re tired of answering technical questions and dealing with low level issues that distract you from being a rainmaker, then you’ll want to read this.
It all ends where it starts. At least in my book. Here’s my prediction on the future of selling WordPress themes.
Is there ever a reason to create a product where the focus on profit is secondary? What if there is? Would it surprise you?
Sometimes we worry too much about our products and forget a critical question: How welcoming is your website? Check out how one company improved their site.
Our pricing conversations aren’t yet done. I’m looking at sustainability for WordPress themes, because I fear moving down the same path as plugin developers did.
People come to your web site looking to hire it. So is your website working? Does it clearly tell the right story?
We’ve been talking about WooThemes and their pricing changes all day. But I want to look at three pricing lies we tell ourselves.