Have you embraced the full power of storytelling?

chrislema-face

There's power in your story

The other day I was interviewed by my friend Carrie Dils on her OfficeHoursFM Podcast. We talked all about the power of storytelling—in business. I'm hoping it was practical and useful, as I didn't spend a ton of time on theory and structure.

Check out the interview.

Critical takeaways:

  1. You need to differentiate, and you can do that with your story—particularly your origin story. Here's a great resource.
  2. When selling, you can anchor a prospect (closer to reality), using examples (“the Johnson house.”)
  3. Telling the right story requires that you listen well and ask to hear someone else's story before you start talking.
  4. When you tell the right stories, you're developing trust. And that translates to you becoming their trusted agent.

Storytelling & Your Business

Let's get down to the basics. Here are the five questions you need to make sure you (and everyone on your team) is paying attention to:

  1. Why did you get into your business?
  2. What makes you do what you do, besides money?
  3. What are some examples of other things you've done?
  4. What problems have you solved?
  5. How can you help accelerate someone else's efforts / goals?

These five questions drive the story your company is telling. This is what creates the power in your storytelling. Because you're not just telling random stories. You're highly focused on articulating a narrative that not only makes sense but is important to someone else.

If your sales staff and executive team aren't on the same page about these questions, and the answers, you'll struggle with benefiting from the power of storytelling for your company.

I recommend talking as a team and getting everyone on the same page. Here's a talk I delivered, with some helpful structure.

And here is a video on my bridge framework that could help you.

About Chris Lema

Chris Lema has been working with WordPress since 2005. Over the years he's been a blogger, a speaker at WordCamps, a coach for WordPress product companies, and the founder of the conference for WordPress business owners, called CaboPress. Today he's the VP of Products at Liquid Web, where he manages the world's first managed platform for WooCommerce stores.

Chris Lema

Chris Lema has been working with WordPress since 2005. Over the years he's been a blogger, a speaker at WordCamps, a coach for WordPress product companies, and the founder of the conference for WordPress business owners, called CaboPress. Today he's the VP of Products at Liquid Web, where he manages the world's first managed platform for WooCommerce stores.

Join more than 7,500 others

My posts. Your inbox. Beautiful.

Chris Lema Speaking

Do You Want To Pick My Brain?

Over the last few years, through private consulting, coaching, and using the pay-by-the-minute Clarity service, I've helped hundreds of folks like you solve their WordPress problems and overcome their technical challenges.

“In 18 minutes Chris was able to save me months of lost time and tens of thousands of dollars by directing me to the right technologies to create my course marketplace. The value was 100x what I paid.” — Josh

Have a question right now? Most of my Clarity calls last less than 20 minutes. Let's set up a call.