Powerpoint Done Right: Visual Appeal

chrislema-face

Remember the rule of thirds!

The photographer who took this shot knows a little something about the rule of thirds. I don’t know them, but I know that the boat above isn’t right in the middle of the picture, where most of us place the important stuff. The only problem with the middle is that it’s visually boring. Unfortunately, most of us don’t use PowerPoint, we use it’s cousin (per spaceman):

So what do you need to know about visual appeal in presentations?

First, know this -it ‘s never about bullet points. Seriously.

Assuming you know that already, let’s get into the rule of thirds.

In essence, it’s really about a grid.

Break up your image into three columns and three rows. Now you have a tic-tac-toe grid, right? Great. So place what’s important at the intersection of two lines and you’re there. Not hard, is it?

That tree, in the image above, is roughly where the first lines of each row and column connect. Roughly. It’s not an exact science. But it’s clearly more engaging than having the tree be in the middle of the shot.

So if you’re taking the photo, use the rule of thirds. And if you’re not taking a photo, but you can crop it, then crop it wisely to put the main content in a visually appealing spot.

And if your powerpoint has words on it, then get it in the right spot as well. Feel free not to use PowerPoint’s default slide. Create your own text box. I know, get crazy. But the result can look sharp when you put text at one intersection and an image in another, like you see from this slide at PresentationZen.

About Chris Lema

Chris Lema has been working with WordPress since 2005. Over the years he's been a blogger, a speaker at WordCamps, a coach for WordPress product companies, and the founder of the conference for WordPress business owners, called CaboPress. Today he's the VP of Products at Liquid Web, where he manages the world's first managed platform for WooCommerce stores.

Chris Lema

Chris Lema has been working with WordPress since 2005. Over the years he's been a blogger, a speaker at WordCamps, a coach for WordPress product companies, and the founder of the conference for WordPress business owners, called CaboPress. Today he's the VP of Products at Liquid Web, where he manages the world's first managed platform for WooCommerce stores.

Join more than 7,500 others

My posts. Your inbox. Beautiful.

Chris Lema Speaking

Do You Want To Pick My Brain?

Over the last few years, through private consulting, coaching, and using the pay-by-the-minute Clarity service, I've helped hundreds of folks like you solve their WordPress problems and overcome their technical challenges.

“In 18 minutes Chris was able to save me months of lost time and tens of thousands of dollars by directing me to the right technologies to create my course marketplace. The value was 100x what I paid.” — Josh

Have a question right now? Most of my Clarity calls last less than 20 minutes. Let's set up a call.