Recapture.io & Abandoned Carts for WordPress

How much would you pay to solve abandoned carts for WordPress?

If you're making money while using WordPress, there's a good chance you're using a solution like WooCommerce or Easy Digital Downloads. And if that's the case, you're likely also facing the challenge of abandoned carts for WordPress.

Now, if you don't know what an abandoned cart is, let's deal with that first.

What is an abandoned cart?

An abandoned cart in the digital world isn't that different from an abandoned cart in real life. It happens when someone puts a product in their digital cart, and then doesn't complete the order.

Why might they abandon their cart? It can be anything – from getting distracted, to being surprised by the shipping costs or timeline to get the product, to leaving the site during checkout to find a coupon code.

How big a problem is it?

Depending on who you talk to or believe, cart abandonment in regular eCommerce is 69% of all cart starts. If we're talking about abandoned carts in WordPress, I've seen specific stores that see it even higher!

That's a serious problem. And fixing it can be costly if you spend money on conversion rate optimization (CRO).

Also, most solutions for cart abandonment charge you monthly – and aren't cheap. It makes sense, given that fixing the problem can deliver serious results to your bottom line.

Imagine only paying from your proceeds

Now, there's a solution that doesn't cost you any money. Crazy, right? But what I mean is that they charge you out of the recovered revenue. In other words, you're paying from your proceeds.

It never costs you anything. There's no investment. It simply comes off the top from the revenue they help you capture from those folks who abandoned their carts and were brought back to finish up the sale.

I know, it feels too good to be true, but I'm not messing with you here.

Introducing Recapture.io – the best solution for abandoned carts

Earlier in the year, and in the last few years, I had recommended Jilt to WooCommerce customers. Then last year they were purchased by GoDaddy, and today announced that they were closing down early in 2022.

Back when GoDaddy made their acquisition, I started looking at alternatives because I figured this day was coming. That's when I found the perfect solution for abandoned carts for WordPress. It's called Recapture.io. And it works for both WooCommerce and Easy Digital Downloads.

And if you're already on Jilt, they're ready to help you migrate.

Understanding their pricing

The approach Recapture.io uses for their pricing is that you get an immediate free trial, and you don't get charged for the first $500 that you recover.

But like I said, pricing is driven by the amount they help you recover. You can see the chart below.

So here's the simple question: if someone could help you add $15,000 to your bottom line, would you pay them $200?

I honestly can't imagine you saying no.

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Chris Lema
Chris Lema has been working with WordPress since 2005. Over the years he's been a blogger, a speaker at WordCamps, a coach for WordPress product companies, and the founder of the conference for WordPress business owners, called CaboPress. Today he's the VP of Products at Liquid Web, where he manages the world's first managed platform for WooCommerce stores.