Plugin Developers, Don’t Ignore This Growth Strategy
There’s this riddle / puzzle that I heard as a kid. A guy is standing at the window of his office, in a 24 story building. He decides he’s done and jumps. Halfway down, he hears a phone ring and…
Business
Analyzing the Competition
Why is is important to analyze the competition? Anytime I hear someone say, “we don’t have any competition,” I know two things. First, they are defining competition incorrectly. Second, they’re in for trouble when it comes to growth. It’s why…
When Automation Goes Too Far
Some of my posts are longer and detailed and show you how to do things, like this recent one on building a membership site. Other posts are shorter – but still useful – like this one about one-click checkouts and…
Are You Building a Community Around Your Business?
Sometimes You Don’t Even Notice It… It took me several events to notice a dynamic that existed. My friend Jennifer runs several events and I almost didn’t catch it. But after participating in two or three, I started realizing that…
Are You Learning The Wrong Lesson?
That Time I Got Caught Shoplifting I had a tiny allowance growing up. It’s not like I needed the money for anything. I’m talking about pre-driving age. So the money was just for fun stuff and snacks. But I felt…
Creating Your Own Event
In 2013 I Created CaboPress A few years ago I wrote about the strategy behind my CaboPress conference. And then I reviewed the results of these strategies. Tonight I got home from running the first version of the Skip the…
How Much Is Your Business Worth
How Much Is Your Business Worth? The simple answer to this question is, as much as the right buyer will pay. But asking how much is your business worth is a complicated answer with a ton of different (and applicable)…
What Who Why How
Helping You Message Better I have written a lot, over the last few months, on how to help you message effectively. It’s about how you articulate your domain expertise. It’s about learning to tell stories effectively. I have shared with…
Securing WordPress Sites
You’ve seen bon qui qui on MadTV, right? She’s known for a lot of things but I like her most because of her commitment to calling security. Unlike the video, you can call security as often as you need when your WordPress site gets hacked.
Read MoreThe Art of Lead Generation: What Top Business Owners Do Differently
The art of lead generation I talk to business owners every single day. Sometimes they own product companies. Other times they run agencies. But they fall into two categories. The first want to keep growing their business but they’re not…