If you spend a year developing a WordPress theme, are you wasting your life?
This is an open letter to the developer who spent a year developing a WordPress theme and couldn't sell it anywhere. An Open Letter to Chris Dear Chris, My name is Chris too. And that's not the only thing we ...
Styling MailChimp forms (without pulling your hair out)
Everyone loves MailChimp. If you've been working on WordPress sites for any amount of time, and you've helped a client get an email list set up, then you've likely worked with MailChimp. It's not only a powerful solution, but it ...
Why customers want WordPress Page Builders
Why do people want WordPress Page Builders? Before I get into this, I need to take you back several years ago. Make that a few hundred. It's likely you don't know much about how furniture was built in the 17th ...
Why it makes sense to hire small agencies
I can still remember one of the first times I sold enterprise software to an enterprise client. They were a very large and well-known financial organization and I was sitting in a meeting with their senior technical staff. I was ...
WooCommerce Recommended Products
Improving your WooCommerce Store We're on tip 7 of a 30-part series on improving your online eCommerce store. It’s a set of suggestions I'm making, regarding your WooCommerce site, because so many people do so much work just to get their store live ...
Recommending the best cache plugin for WordPress
In my experience, there are three ways to determine how to recommend any plugin as the best for any particular area, including the best cache plugin for WordPress. The first is simply based on a proven track record. In other words, you ...
Building a site without any Genesis child themes
If you've been paying attention in the last few weeks, I spun up a new site on leadership, and now I've started a new site for headphones. Soon I'll have another one on cigars. Each of these are dedicated sites ...
A code review can help your slow site
Is your site running slowly? There are an incredible number of resources available to help you determine what's going on with your slow site. If you've never used any of them, or don't know what's available, here's a quick list. ...
One of the most common eCommerce mistakes we all make
When it comes to eCommerce, there are a lot of mistakes people make. But there's one that is really common and easy to fix that's not technical at all. eCommerce Mistakes People Make There are a lot of mistakes that people ...
A drag and drop WordPress Page Builder: Good or Bad?
Some context for the discussion A couple months ago I started work on a website that will soon launch. The reality is that much of the time on the project has been spent on discussion—determining the right solutions to the ...