Marketing

Explain everything you know!

Watch this video. It’s less than 5 minutes long. What was your response? Ok, I’m not talking about how expensive all that gear was. Think about the video you just watched another way. Answer this question. Would you rather: Hire him…

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Analyzing the Competition

Why is is important to analyze the competition? Anytime I hear someone say, “we don’t have any competition,” I know two things. First, they are defining competition incorrectly. Second, they’re in for trouble when it comes to growth. It’s why…

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What is your Brand Essence?

If you had to distill your reason for doing what you do down to two or three words, could you? Every day I work with individuals who think brand management is only for the big corporations. These folks are dedicated…

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Writing difficult emails

Writing difficult emails is a skill worth developing. Sometimes it can feel like writing difficult emails is a full-time job. Every week it seems like I have an opportunity to write a difficult email. At least once. As I talked…

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