When buying or selling, are you focused on price or cost?
Can I tell you a story about a refrigerator? Years ago I went to a store to help a friend buy a refrigerator. It was, as you might expect, a pretty boring trip. When you compare refrigerators, you look at ...
How do I get free users to subscribe to paid memberships?
How do I get free users to subscribe? It's a question I hear a lot. Just about every time I get into a conversation about membership sites. But before we get into the answer to that, we need to back ...
Work less And make more money: is that really possible?
I find this topic of pricing fascinating I didn't realize it until today as I was updating a couple of pricing posts, but this will be the 41st article I've written on pricing in the last few years. If you've never ...
This is hard: Raising your prices
Years ago I was coaching a young entrepreneur that was just getting started with her business. As we talked about all the different things that go into running your first business, we landed on the topic of price. Her response ...
Five Reasons why similar-looking websites cost different amounts
“Wait, How much is it going to cost?” If you've ever asked someone what it would take to build you a website and then were shocked by the price, I'm going to try to explain it to you. Maybe you've ...
Pricing is all about Value
I hit a pipe with my drill… Have I told you about the time I tried to cut a hole in the wall, from a downstairs bedroom into the garage, that resulted in me drilling a hole in a water ...
You won’t help anyone if you’re broke
The formula for profit is simple: make more than your costs. It's not hard to think about. Just like losing weight is pretty simple to think about: eat less than the calories you burn. Right? The math on both of ...
Pricing advice for freelancers
Here is my 45 minute webinar replay with tons of pricing advice for freelancers. Watch it for free.
Putting Segmentation and Pricing Together
Two days ago I wrote about segmentation. Yesterday about value-based pricing. Today I'm bringing segmentation and pricing together.
This is not the definition of value based pricing
A lot of people talk about it, but from what I hear, they're getting the definition of value based pricing wrong.