Pricing Lessons Everywhere
You can step into a store, read the paper, play a videogame or more and you'll soon realize that you can see pricing lessons everywhere.
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Never justify your business plan, Ever
People may ask questions. They may debate your model. But you should never feel like you need to justify your business plan to anyone. Ever.
Read MoreCan I get a discount? Tips on dealing with the question
You hear the question all the time: Can I get a discount? Here's a fun video to help you think about that question.
Read MoreI wasted some of my money. Can I get a discount?
In the WordPress world this is an all-too-common scenario: people hire poorly, waste money and then arrive asking if they can get a discount.
Read MoreWhat about selling themes without support, or a la carte?
If you're selling themes, you may have thought about trying to do it without support. Here's my take on why that will fail. Just my take.
Read MoreFour mistakes WordPress theme vendors make
Continuing in this series, here are four mistakes WordPress theme vendors often make. Not you. Other people. But it may help to quickly review them. You know, just in case.
Read MoreWhat are you paying for when you buy GPL themes and plugins?
I've suggested themes may end up costing more. But if these are GPL themes, shouldn't they be free? Here's my take.
Read MoreWhat should a WordPress theme cost? [Opinion]
We've been talking about themes a lot recently. So here's my take on the question of what should a WordPress theme cost. It's my take. An opinion.
Read MoreWhat happens if WordPress themes get more expensive?
There's been a lot of talk and question about WordPress themes and their prices. Here's my take on what happens if prices go up.
Read MoreHow to raise rates (particularly an approach for dealing with legacy clients)
We all have those old clients who've been with us so long that they're anchored to our old rates. Here's how I raise rates - even with them.
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