Pricing

Never justify your business plan, Ever

People may ask questions. They may debate your model. But you should never feel like you need to justify your business plan to anyone. Ever.

Can I get a discount? Tips on dealing with the question

You hear the question all the time: Can I get a discount? Here's a fun video to help you think about that question.

I wasted some of my money. Can I get a discount?

In the WordPress world this is an all-too-common scenario: people hire poorly, waste money and then arrive asking if they can get a discount.

What about selling themes without support, or a la carte?

If you're selling themes, you may have thought about trying to do it without support. Here's my take on why that will fail. Just my take.

Four mistakes WordPress theme vendors make

Continuing in this series, here are four mistakes WordPress theme vendors often make. Not you. Other people. But it may help to quickly review them. You know, just in case.

What are you paying for when you buy GPL themes and plugins?

I've suggested themes may end up costing more. But if these are GPL themes, shouldn't they be free? Here's my take.

What should a WordPress theme cost? [Opinion]

We've been talking about themes a lot recently. So here's my take on the question of what should a WordPress theme cost. It's my take. An opinion.

What happens if WordPress themes get more expensive?

There's been a lot of talk and question about WordPress themes and their prices. Here's my take on what happens if prices go up.

How to raise rates (particularly an approach for dealing with legacy clients)

We all have those old clients who've been with us so long that they're anchored to our old rates. Here's how I raise rates - even with them.

The art of giving an estimate (that’s helpful)

People ask the question. They want it. They need it. But there's an art to giving an estimate that's helpful. Here's how I go about it.