Product Development

Analyzing the Competition

Why is is important to analyze the competition? Anytime I hear someone say, “we don’t have any competition,” I know two things. First, they are defining competition incorrectly. Second, they’re in for trouble when it comes to growth. It’s why…

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There is No Perfect Moment

Can we talk about products, product launches, entering a market and all that? I’m someone who likes to plan. I have spreadsheets. I’m not Tony Perez (the guy who says forget the plan, let’s just do this!). But after years…

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Product Overshoot

Have you ever owned a Swiss Army Knife? Tonight I want to talk about product overshoot. But to do that I have to start with a question: have you ever owned a Swiss Army Knife? If you’ve ever stepped into…

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