Product Development

What Do Customers Really Want?

We Want Bags of Cash, Right? My buddy Shawn, of WP101 fame, likes to tell a story about what customers really want. It starts with this idea that you’re interviewing someone about what they want, and they say they want…

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New Courses Are Available

Having worked with hundreds of teams building and marketing new products, there are patterns of mistakes I see all the time. The crazy thing is that every one of these mistakes is completely avoidable – without a PhD or ten…

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Accelerative Add-Ons

Yesterday I mentioned accelerators as a way to leverage Shiny Object Syndrome. I also promised that I would talk more about what an accelerative add-on is. So let’s get into it. But to do that (and you know this already),…

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The Shiny Object Syndrome

I Bet You’ve Experienced The Shiny Object Syndrome When I was a kid, I used to really (I mean really) like to build Lego stuff. It didn’t matter if it was a specific model, or to create my own spaceship.…

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Repeating Our Mistakes

Let’s Stop Repeating Our Mistakes I had several product-related conversations today. And in each, it felt like I was repeating lessons that we all knew. The problem isn’t knowledge. It’s the mental shortcuts we make that put us in a…

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